Identity and packaging prototype for menswear

Applied Arts Student Awards Winner, 2014
Adobe Design Achievement Awards Semi-Finalist, 2014

Illustration by Victor Wong.

Packaging design for menswear, created with an artisan butchery aesthetic in mind. Multiple prototypes use box board and butcher paper to wrap shirts, socks, and underwear.

Meatshop Full View

Each product’s package has a brief description on the outside, along with unique and whimsical suggestions for post-consumer application on the inside – anything from a paper airplane to superhero disguise.

Meatshop Close-Ups

Underwear packaging

Meatshop Box Packaging

Meatshop Box Close-up

Meatshop Box Animated

Sock packaging

Meatshop Sock Package

Meatshop Sock Animation

Shirt packaging

Meatshop Shirt Packaging

Meatshop Shirt Close-up

Meatshop Shirt Animation